School Prospect and Admissions Communication
Attract, nurture, and convert prospective students to your school with OpenApply's CRM!
OpenApply's CRM Supports Admissions and Marketing.
Developed in collaboration with international and independent schools, OpenApply's CRM was built to meet the real-world needs of admissions, marketing, and communications teams.
This all-in-one module helps schools attract, engage, and convert families—seamlessly integrated within OpenApply, the world’s leading School Admissions Management System.
OpenApply CRM Has You Covered!
Contacts
No longer house your prospects on a separate system or spreadsheet. Capture and nurture pre-enquiry prospects directly on OpenApply by sending automated scheduled emails, tracking sources, and leaving notes. Contacts can seamlessly transition to become enquiries or applicants.
Email Marketing Campaigns
Create professional emails and newsletters with our AI-powered editor. Automatically subscribe/unsubscribe parents based on their activity to multi-email campaigns, leading to an increase in the quality and quantity of applicants.
Log Indicators
How do calls or meetings affect enrolment numbers? Track key indicators that lead to success like calls, walk-ins, meetings, messaging, and more. Create custom log types and outcomes to personalise which metrics to monitor.
Mailing Lists
Automatically subscribe parents to mailing lists when they meet specific customisable criteria. Easily pull up mailing lists to send recurring emails like newsletters, or to promote upcoming events.
Automated Tasks
How do you currently inform your colleagues to follow-up on an applicant? Set up automatic notifications when a specified activity is triggered. Ensure that no applicant is missed and each receives the best care from the school.
URL Source Campaigns
Which of your marketing efforts brings in the most and best quality applications? Monitor which sources are successful, such as Facebook, emails campaigns, WeChat, Google Ads, etc. Create tracking links and see source numbers in real time at each stage.
CRM Analytics
Gather granular data on email campaigns, log indicators, mailing lists, and sources. Pin down defining data characteristics to show your school leadership team and help guide your department in the right direction.
Email Campaign Workflows
Create tailored, timely messages using intuitive tools, smart branching logic, and built-in exclusions—saving hours while delivering a seamless admissions experience.