Improve your Inbound Marketing
Finalsite’s inbound marketing tools, including automated email workflows, keep your school top of mind throughout the admissions and enrolment process, helping to move families through the funnel.
School Marketing Automation
OpenApply and Finalsite work together to combine inbound marketing tools with a streamlined online admissions office, providing a world-class admissions experience for our schools and their prospective families through seamless school marketing automation.
Key Benefits
What You Gain From the Integration
World-Class Parent Experience
Keep parents informed with relevant and personalised information throughout the admissions process and even after enrolment, creating a smoother and more professional experience for your families.
School Marketing Automation for Retention
When it comes to re-enrolment, engage families by sending them a series of emails about the benefits of their child’s education. Professional, media rich and engaging emails, timed during your re-enrolment season, can boost retention and help with word-of-mouth marketing.
Integration
How Does the Integration with Finalsite Work?
Data collected from enquiries and applicants in OpenApply flows into Finalsite to be used by Finalsite’s Inbound Marketing tools including Messages and Automated Email Workflows. Schools can then use this data to complete targeted outreach to prospective families based on a number of criteria such as stage in the funnel, year level, location, and more. You can also use logic so that if a prospective family engages with certain content, you can further customise the next content sent.
